Upon gathering all the necessary information about the background and history of search engine optimization, I felt like the most important thing in this research paper is the real life aspect of search engine optimization.

What I mean by 'real life aspect' is that I want ed to get factual and objective information from online business owners have wanted to get more traffic to their websites and have chosen to go with a search engine optimization firm to get improved search engine ranking. Hence, I gathered a list of a few companies who say that they have worked with a search engine optimization company and I called each one to set up an interview.

Next, I wanted to hear the real life experiences of SEO companies. I wanted to learn about what their goals are, how many website optimization clients they have served, how they have improved search engine ranking for their clients, and if those who wanted to get more visitors to their website, in fact, got more sales as a result of the work performed by the search engine optimization company.

Finally, I wanted access to information from people who have had web site optimization work done on their websites and from search engine optimization companies who had done work for website owners. Particularly, the information I am looking for is hard data showing the search engine ranking before web site optimization work was initiated and search engine ranking after the search engine optimization firm completed its internet promotion, search engine submission, and website optimization work.